Thu, Apr 2, 2015
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Other Voices: JOBS Act will prompt hedge funds to re-evaluate their marketing strategy

Wednesday, July 10, 2013

amb
Donald A. Steinbrugge

This article was authored by Donald A. Steinbrugge, CFA, Managing Member at Agecroft Partners, LLC, a third party marketer based in Richmond, VA.

The hedge fund industry is the most competitive industry in the world... What is so ironic about this culture is the almost complete lack of focus on having a marketing strategy to take advantage of the upcoming passage of the JOBS ACT. Part of this marketing atrophy has been created by strict historical regulations significantly limiting a hedge fund ability to market themselves. This has created an industry where a majority of assets have been going to firms with the strongest brands and not necessarily the high quality funds. These strong brands often take a very long time to create, however the new JOBS ACT will change this and give hedge fund firms an opportunity to dramatically change the relative position of their brands within the hedge fund industry. Their marketing strategy can be confined to traditional hedge fund investors or be more broadly targeted to go after accredited high net worth individuals.

Agecroft Partners believes this new legislation should prompt all hedge funds to re-evaluate their marketing strategy. Some of the questions that need to be addressed after taking into consideration compliance issues include:

What additional information should be included on websites? Many hedge funds will begin to include information......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Other Voices: Does the hedge fund industry benefit society?[more]

    This article was authored by Don Steinbrugge, Chairman of Agecroft Partners, a US-based global consulting and third party marketing firm for hedge funds. It is no secret that the hedge fund industry is viewed negatively by a la

  2. Opalesque Roundtable: Emerging managers should avoid chasing 'institutional unicorns'[more]

    Bailey McCann, Opalesque New York: For managers looking to raise a new fund after the crisis, marketing efforts will need to be significantly different, according to delegates at the recent Opalesque Texas Roundtable. "Most of the smaller managers come to the whole fund-raising and marketing

  3. Cohen's private investments deliver strong 7.5% gain in Q1[more]

    From Reuters.com: Billionaire Steven A. Cohen's investments gained 7.5 percent in the first three months of 2015, according to a person familiar with the numbers, helping the former hedge fund manager extend his string of market-beating returns. Cohen's Point72 Asset Management, which invests

  4. Hedge fund launches fall again, $1bn funds found to outperform even smaller hedge funds[more]

    Komfie Manalo, Opalesque Asia: The number of new hedge fund launches fell again in 2014, the third consecutive year of decline, while fund liquidations saw their first drop since 2010, according to the latest HFR Market Microstructure Industry Report released by industry data provider HFR. Acc

  5. Opalesque Exclusive: Cyber security and hedge funds: increased awareness, Part One[more]

    Benedicte Gravrand, Opalesque Geneva: If you look at the recent cybersecurity news from Bloomberg, hackers are frightening the people: they steal photos and threaten to expose them, they can break into ATMs, they ha

 

banner