Sun, Jul 24, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Other Voices: JOBS Act will prompt hedge funds to re-evaluate their marketing strategy

Wednesday, July 10, 2013

amb
Donald A. Steinbrugge

This article was authored by Donald A. Steinbrugge, CFA, Managing Member at Agecroft Partners, LLC, a third party marketer based in Richmond, VA.

The hedge fund industry is the most competitive industry in the world... What is so ironic about this culture is the almost complete lack of focus on having a marketing strategy to take advantage of the upcoming passage of the JOBS ACT. Part of this marketing atrophy has been created by strict historical regulations significantly limiting a hedge fund ability to market themselves. This has created an industry where a majority of assets have been going to firms with the strongest brands and not necessarily the high quality funds. These strong brands often take a very long time to create, however the new JOBS ACT will change this and give hedge fund firms an opportunity to dramatically change the relative position of their brands within the hedge fund industry. Their marketing strategy can be confined to traditional hedge fund investors or be more broadly targeted to go after accredited high net worth individuals.

Agecroft Partners believes this new legislation should prompt all hedge funds to re-evaluate their marketing strategy. Some of the questions that need to be addressed after taking into consideration compliance issues include:

What additional information should be included on websites? Many hedge funds will begin to include information......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Opalesque Exclusive: California-based manager launches long/short equity hedge fund with unique algorithm[more]

    Benedicte Gravrand, Opalesque London for New Managers: SJL Capital LLC, an investment advisory firm based in California, has launched its maiden fund, the SJL MarketDNA Hedge Fund LP. The fund, which began trading

  2. Manny Roman to move from Man to Pimco[more]

    Benedicte Gravrand, Opalesque London: Emmanuel (Manny) Roman, an investment world veteran, has been hired by PIMCO, the large US bond fund house, as chief executive officer. PIMCO's current CEO Douglas Hodge will assume a new role as managing director and senior advisor when Roman joins P

  3. HFR: Hedge funds post strong gains in mid-July as markets recover from Brexit losses[more]

    Komfie Manalo, Opalesque Asia: Hedge funds posted strong gains through mid-July as the equity markets continued the recovery from Brexit losses. The HFRX Market Directional Index gained +2.17% (+4.22% YTD) and the HFRX Global Hedge Fund Index gained +1.03% through mid-month (+0.19%

  4. News Briefs - Carlyle goes on trial for a financial-crisis meltdown, Private equity and venture capital outperformed public markets in 2015, Pippa Middleton gets engaged to hedge fund manager James Matthews[more]

    Carlyle goes on trial for a financial-crisis meltdown Carlyle Group co-founder Bill Conway was in court on this small island last week recounting one of the most bruising episodes in his private-equity firm’s history: the 2008 collapse of mortgage-bond fund Carlyle Capital Corp. Carlyle

  5. …And Finally - Two men fall off cliff playing Pokemon Go[more]

    From BizarreNews.com: Two men who fell from a seaside cliff north of San Diego told authorities they became distracted while playing augmented reality game Pokemon Go. Encinitas fire Battalion Chief Robbie Ford said one of the men fell about 50 feet down the bluff in Encinitas while the other man fe