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Benedicte Gravrand, Opalesque Geneva: - According to the Swiss Funds Association, soon to be rebranded as the Swiss Funds & Asset Management Association (SFAMA) and to be headed by a new CEO, Markus Fuchs, ETFs and investment funds are very popular among Swiss investors and Swiss custody account holdings are on the increase.

Assets invested in funds worldwide rose fairly evenly over 2012 as a whole, the SFA’s Summer 2013 report says. "As of the end of 2012, the total volume of assets invested in funds worldwide stood at EUR 22.17 trillion [$29tln], the highest level since the turn of the century. This translates into an increase of EUR 2.2 trillion [$2.8tln] since the start of the year, or approximately 11%." The data, drawn from EFAMA, confirms "the US’s share of the global assets invested in funds remained high and stable at 49.0% (down 0.3 percentage points quarter on quarter (qoq)). Europe remained in second spot, still below the 30% mark at 28.4% (up 0.3 percentage points qoq). Australia and Brazil were essentially level-pegging in third place at 5.7% and 5.5% respectively. If non-UCITS assets were also taken into account, Europe’s market share would be around 36.0%." By the end of 2012, the fund universe covered by EFAMA had reached a total of 83,682 funds - a year-on-year increase of 1,......................

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