Fri, Oct 9, 2015
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

New consultancy offers marketing support for commodity and macro hedge funds

Tuesday, February 12, 2013

by Beverly Chandler, Opalesque London:

A new specialist consultancy aims to take the business development strain off managers of commodity and macro funds. Based in Switzerland and New York, Werner Schuenemann’s ComHedge Partners is designed to be the third pillar of a hedge fund manager’s business, supporting the fund management and the operations functions.

"Over the last few years I have worked for a number of hedge funds and noticed that the client services and business development function has been something fund managers don’t really concentrate on" Schuenemann says in an interview with Opalesque. "Especially since Madoff, it is so important to accompany the investors throughout the due diligence process."

Schuenemann plans to concentrate on smaller commodity/macro type funds, where the funds can outsource the entire business development function to a degree that the manager does not have to spend too much time on this process. "I have seen too many managers running around the world trying to market rather than being in their offices, behind the screen, doing what they are paid to do and leaving the legwork up to others" Schuenemann says. The fund will receive a full service package including marketing, sales, managing the full due diligence process, working with operations, the portfolio manager and associated prime-brokers to achieve the greatest possible visibility for the fund and work on a tailor-made marketing strategy.

The investor gets a......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Investing - AQR Capital and Renaissance Technologies raise stakes in Southwest Airlines[more]

    From In the previous part of this series, we saw how institutional investors played Southwest Airlines (LUV) in 2Q15. Now let’s move on to the trades executed by key hedge funds in Southwest Airlines over the same period. … Most of the hedge funds that had significant exposu

  2. Manager Profile - Pimco alternative funds flourish as 30-year bond rally fades[more]

    From Inside Pacific Investment Management Co., the bond behemoth that lost two chief investment officers last year and saw almost $500 billion of client money leave, a hidden profit engine is easing some of the pain. For more than a decade, Newport Beach, California-based Pimco has qu

  3. Niche Investing - Art investment funds: Attracting institutional and other new investors[more]

    From The Deloitte/ArtTactic Art and Finance Report 2014 (the "Art and Finance Report") noted that the "global art investment fund market was estimated to be worth at least $1.26 billion in the first half of 2014." This seems almost inconsequential when juxtaposed with the $54 billion of

  4. Hedge fund Barnegat survives September’s market selloff[more]

    Komfie Manalo, Opalesque Asia: Bob Treue’s $679 million Barnegat Fund proved resilient after another month of market letdown as the hedge fund gained 2.2% last month, bringing its year-to-date gains to 2.8%. Treue said in his monthly report to i

  5. …And Finally - Japanese men want upgrade on their virtual girlfriends[more]

    From Five years after News of the Weird mentioned it, Japan's Love Plus virtual-girlfriend app is more popular than ever, serving a growing segment of the country's lonely males -- those beyond peak marital years and resigned to artificial "relationships." Love Plus models (Rinko