Mon, Mar 27, 2017
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

New consultancy offers marketing support for commodity and macro hedge funds

Tuesday, February 12, 2013

by Beverly Chandler, Opalesque London:

A new specialist consultancy aims to take the business development strain off managers of commodity and macro funds. Based in Switzerland and New York, Werner Schuenemann’s ComHedge Partners is designed to be the third pillar of a hedge fund manager’s business, supporting the fund management and the operations functions.

"Over the last few years I have worked for a number of hedge funds and noticed that the client services and business development function has been something fund managers don’t really concentrate on" Schuenemann says in an interview with Opalesque. "Especially since Madoff, it is so important to accompany the investors throughout the due diligence process."

Schuenemann plans to concentrate on smaller commodity/macro type funds, where the funds can outsource the entire business development function to a degree that the manager does not have to spend too much time on this process. "I have seen too many managers running around the world trying to market rather than being in their offices, behind the screen, doing what they are paid to do and leaving the legwork up to others" Schuenemann says. The fund will receive a full service package including marketing, sales, managing the full due diligence process, working with operations, the portfolio manager and associated prime-brokers to achieve the greatest possible visibility for the fund and work on a tailor-made marketing strategy.

The investor gets a......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Hedge fund liquidations in 2016 surpass 2009 levels, new launches decline[more]

    Benedicte Gravrand, Opalesque Geneva: Even as the hedge fund industry's total assets exceeded the $3tln milestone last year, hedge fund liquidations increased. So much so that 2016 had the highest number of liquidations since 2008, claims the latest HFR Market Microstructure Report, re

  2. Hedge funds find no joy in macro as returns lag Trump rally[more]

    From Gulfnews.com: In 2017, macro hedge funds were expected to shine. So far? Not so much. It's been a far from impressive first two months for funds that trade around macroeconomic events. Discretionary funds rose just 0.3 per cent through February, according to Hedge Fund Research Inc., while the

  3. Strategies - Billionaire investor Marc Lasry shares how he's playing markets right now, Classic models are failing FX hedge funds desperate for return[more]

    Billionaire investor Marc Lasry shares how he's playing markets right now From CNBC.com: Buy on the prospect of deregulation. Sell on the enactment of deregulation. That's the strategy that billionaire investor Marc Lasry is implementing, according to an interview with CNBC in Las Vegas

  4. Opalesque Exclusive: Aberdeen makes the case for the lower mid-market[more]

    Bailey McCann, Opalesque New York: Aberdeen Asset Management has released a new paper focused on lower mid-market private equity. According to the paper, this segment of the private equity market is gaining popularity with private equity investors that are looking for multiple expansion and less

  5. Hedge funds await outcome of French elections, feel pinch on lower oil prices & weak dollar[more]

    Komfie Manalo, Opalesque Asia: Hedge funds felt the pinch of lower oil prices and weak U.S. dollar as the Lyxor Hedge Fund Index was marginally down as of the week ending 14 March, Lyxor Asset Management said in its Weekly Briefing. The Lyxor He