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Alternative Market Briefing

New consultancy offers marketing support for commodity and macro hedge funds

Tuesday, February 12, 2013

by Beverly Chandler, Opalesque London:

A new specialist consultancy aims to take the business development strain off managers of commodity and macro funds. Based in Switzerland and New York, Werner Schuenemann’s ComHedge Partners is designed to be the third pillar of a hedge fund manager’s business, supporting the fund management and the operations functions.

"Over the last few years I have worked for a number of hedge funds and noticed that the client services and business development function has been something fund managers don’t really concentrate on" Schuenemann says in an interview with Opalesque. "Especially since Madoff, it is so important to accompany the investors throughout the due diligence process."

Schuenemann plans to concentrate on smaller commodity/macro type funds, where the funds can outsource the entire business development function to a degree that the manager does not have to spend too much time on this process. "I have seen too many managers running around the world trying to market rather than being in their offices, behind the screen, doing what they are paid to do and leaving the legwork up to others" Schuenemann says. The fund will receive a full service package including marketing, sales, managing the full due diligence process, working with operations, the portfolio manager and associated prime-brokers to achieve the greatest possible visibility for the fund and work on a tailor-made marketing strategy.

The investor gets a......................

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