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Alternative Market Briefing

SunGard expands offering for boutique asset managers

Friday, September 28, 2012

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Paul Compton
By Beverly Chandler, Opalesque London:

SunGard has added to its hosted application suite for asset managers with the launch of Asset Arena 360, aimed at boutique asset managers. Earlier this year, SunGard launched the hedge-targeted product Hedge360, as reported on in Opalesque. Firms using the Hedge360 product already number in the double figures, says Paul Compton, head of strategy at SunGard’s asset management’s business.

In an interview with Opalesque, Compton said: "We engaged in some work last year looking at opportunities in the asset management area and from our conversations it became apparent that there was an opportunity to provide an innovative solution targeted at more boutique scale asset management companies."

These he identifies as fund management firms that are run as an entrepreneurial business and that employ a few dozen people not a couple of hundred. "What we have picked up is that if you are the owner operator or partner of that type of asset management company, you do lots of jobs – you’re the entrepreneur; the business leader; you’re involved in the investment management process; you’re engaged with customers on a personal basis and you are also trying to run the shop" Compton says.

It became apparent that some of the technology choices available were not designed for these entrepreneurial fund ma......................

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