Tue, May 26, 2015
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Other Voices: Know the difference between conviction and clarity in marketing

Monday, March 05, 2012

This article was authored by Diane Harrison, principal and owner of Panegyric Marketing, a marketing communications firm founded in 2002 that specializes in a wide range of strategy and writing services within the alternative assets sector.

As we head into the tail end of Q1 2012, an interesting conundrum has been rearing its head since this time last year. While a common theme in both 2011 and 2012 has been that the alternative industry has been growing in terms of investor interest and that investors are examining the benefits offered by these non-correlated investment options as a means of mitigating the performance and risk-based issues present in today’s equity and bond markets, the reality is that allocations have been scarce as hen’s teeth. Only a select few alternative managers, mostly large and well-known, have been reaping the rewards of this heightened interest.

Fund managers give voice to their frustration over not having success in raising capital for their funds, while allocators and investors cry out for alternative means to divert their assets from the nonperformance of traditional asset classes. “Where are the options to invest my underperforming funds?” appeals the latter, while the former vents with “I’ve had solid performance, my risk controls are tight, my operational infrastructure is in place, and I have demonstrated my abilities in the strategy for years.” So why not the conn......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. T Rowe's challenge to Dell deal may fuel critics of 'appraisal'[more]

    From Reuters.com: An increasingly popular tactic used by hedge funds and others to extract more money from buyouts could soon face a major courtroom test when a big investor in Dell Inc may argue that it should be paid a higher price for the 2013 acquisition of the PC maker. The strategy, known as "

  2. News Briefs - Ergen says LightSquared plan unfairly favors hedge funds, Why hedge fund managers make good advisory clients, I learned a lot about dad-bros after spending 4 days in Vegas with 2,000 hedge funders[more]

    Ergen says LightSquared plan unfairly favors hedge funds LightSquared Inc.’s bankruptcy plan gives hedge funds that invested in the broadband company a leg up while blocking telecommunications firms from competing with it, a fund owned by Dish Network Corp. Chairman Charles Ergen said in

  3. Opalesque Exclusive: SEC approves proposed changes to Form ADV, '40 Act - comment period to follow[more]

    Bailey McCann, Opalesque New York: Hedge funds and providers of liquid alternatives will want to pay close attention to proposed reforms approved by the SEC yesterday. The changes will require more frequent reporting, as well as a closer look into social media, liquid alternative strategies, and

  4. Investing - Hedge funds buy swathes of foreclosed subprimes, force up rents, float rent-bonds, Hedge funds buy Actavis, Valeant. ETFs join the party, The most loved biotechs of big hedge funds, Stocks to buy ... according to hedge funds, Atlantic City bond offering attracts hedge funds as buyers, Okumus Fund Management discloses huge new Ascent Capital Group stake[more]

    Hedge funds buy swathes of foreclosed subprimes, force up rents, float rent-bonds From Boingboing.com: When a giant hedge fund is bidding on all the foreclosed houses in a poor neighborhood, living humans don't stand a chance -- but that's OK, because rapacious investors make great landl

  5. Institutions - Institutional investors turn to real estate, planes, Assets at Boston’s five biggest family nonprofits rise to $3.5bn[more]

    Institutional investors turn to real estate, planes From Joins.com: The National Pension Service and domestic emerging market specialists who did not know where to invest in a low interest rate environment are turning to other investments like the blue-chip real estate market abroad.

 

banner