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Alternative Market Briefing

Bloomberg launches major global product evolution

Tuesday, February 28, 2012

Bailey McCann, Opalesque New York: After spending one year and $100m in research and product development, Bloomberg Professional Services, a global real-time financial information provider, has launched a new version of the Bloomberg terminal called Bloomberg NEXT. The new version consolidates and integrates its extensive data, news and analytics to create a more intuitive user experience.

The company announced the new version on Monday in a dual London-New York live briefing, featuring Bloomberg LP co-founder Tom Secunda. In a presentation, Secunda, Jean-Paul Zammitt, global head of core product development and Shawn Edwards, chief technology officer described the process that went into creating NEXT.

"The complexity and interconnectedness of the global financial marketplace has grown significantly. Business and financial professionals need to synthesize astounding amounts of information to make intelligent investment decisions," said Tom Secunda.

NEXT provides new features including email scraping, which presents traders and portfolio managers with relevant snippets from their recent email conversations as part of search results. "Our platform contains thousands of interconnected applications, and we have done thousands of customer visits to learn more," Edwards explains. The company also created a useability lab, where customers were tracked as they used the terminal across a variety of factors from mouse......................

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